My thoughts on the TikTok ban

Bonus post because I’m sad.

I didn’t talk about this for a while because, if we’re being honest, I didn’t think it would happen. And, if I’m being honest, it wasn’t hugely on my radar until this past week. The darling husband is still in rehab from his stroke. LA is on fire and that has me scared in a deep extensential way that makes me fear for the future of our planet. The worst president in the history of America is seating his fat ass behind the honored Resolute Desk on the same day we honor one of the best men America has ever known.

Then, there’s the fact that I don’t use the TikTok. I’m 38, I use Instagram like an adult. I don’t post there or consume the content. I’ve never once installed or looked at the app. The only time I see any content from TikTok is if the iconic Loey Lane is doing a video about it.

So, why do I care? Because, despite everything I just said, I care deeply. And I wish to God that it wasn’t happening.

To start, so many amazing creators I love got started on TikTok. And I will be honest, I didn’t realize how many until they all started posting about how this app gave them their start. Jordan and McKay started on TikTok. A lot of progressive pastors I admire started there. B Mo The Prince, Professor Neil and Pastor Sarah, just to name a very few. While they eventually transitioned onto other platforms, they got started on TikTok. And I wouldn’t get to enjoy their content if they hadn’t started there.

I’m glad that these amazing creators are not going away. I hope that if you have content creators you love on TikTok you follow them onto other platforms. But the truth is that not everyone who follows someone on one platform is going to follow them on other platforms. So yes, every creator involved in TikTok is going to have to rebuild. They’re going to lose money in an economy that is already struggling. And while I don’t create that sort of content, I am still a content creator. I don’t want any content creator to suffer.

I have two pieces of advice for content creators of any sort. Writers, comedians, activists, video essayists. Do not put your hopes in one app. Don’t wait until your app of choice is going away before you encourage your followers to follow you on other platforms. Do it now.

Create for multiple platforms if you can at all. I write blog posts here. I review horror content on Haunted MTL. I post silly pictures of the pets and my life and microfiction on Instagram and Threads. I also get mouthy and political on Threads. I post and repost writing and reading content on Pinterest. And, of course, my books are available on multiple platforms. (Woven is going wide soon. Stay tuned.) If one of these platforms goes down, I can rely on others until I find an alternative. Remember, I used to post a lot on Twitter and Facebook. When those turned to Hell, I left. I didn’t lose that many followers.

Platforms come and go. Do not wait to diversify where your people can find you.

Speaking of apps coming and going, do not think that your favorite platform is safe. Because it’s not. That’s the scariest thing about this incident. The reasons why TikTok was banned were nebulous at best. And if they took it down, they can take any app down.

Any site down, if I’m being honest. I worry that this has opened the floodgates. I mean, I don’t know if anyone would want to ban Pinterest, as it’s about as dangerous as your sweet auntie who collects ceramic birds. But I didn’t think the silly dancing app was all that dangerous either.

That isn’t the only way an app can die. They can get taken over by terrible and dangerous people. They can become so full of toxicity that anything beautiful or worthy gets choked out. I’m concerned about some things I’m hearing about Meta, so Threads and Instagram might be next to go.

Everything we lose gives space for something new to grow. New apps will come to take the place of TikTok and hopefully give new creatives a place to find their tribe. I want that for them. I want creatives who just lost their platforms to find their people all over again. And I don’t want anyone to take this lightly. Losing the TikTok platform is a blow to creatives, some of which will not recover. It’s a blow to freedom of speech and freedom of creativity. And I dearly hope that I’m wrong when I see this as just the first of many platform losses.

Protect your art, my friends. Vote every election. Diversify your platform. And above all, do not stop creating. Do not stop posting comedy skits, creepy horror content, microfiction, progressive Bible knowledge, new music, book reviews, pictures of your pets, cleaning tips, and witchy aesthetic content. Don’t stop putting your good stuff out there.

We need it.