I’ve been writing Paper Beats World for ten years now. And it’s impossible to do anything for ten years without getting better at it. At least, I hope so. I’m always learning new things, trying new styles and doing what I can to make Paper Beats World a fun place to be on the internet.
So, today I want to share with you the top ten things I’ve learned about blogging after doing it for ten years. If you have your own blog, or you’re thinking of starting one, I hope some of this advice helps you.
People like hearing about how you screwed up
I messed up a book launch and wrote about it. That post got so many likes and views. My publisher dropped me, and my site traffic went up.
Posts where I talk about what’s going right don’t do have as well as the posts about when I’ve truly stepped in it. I don’t love that, but here we are.
I tell you this not to suggest you write a blog full of doom and tragedy. Rather, I want to encourage you to share your setbacks along with your wins. Instagram might be a highlight reel of your life, but your blog shouldn’t be.
The posts you don’t expect to do well take off
I try my best with every post. But of course, some come out better than others. Some I’m just more proud of, and some do better traffic-wise.
Those two things don’t always match up. They usually don’t. Posts like my series about using tarot for storytelling, which I spent so much time researching and writing, do fine. But posts about writing dark poetry, which I enjoyed writing but didn’t think anyone was going to care about, become literally the most popular post on the site of all time.
There is no telling what’s going to go viral and what’s going to end up forgotten. So you might as well just put out what you want to put out and hope for the best.
You never know what is going to be a huge drive for your blog
Do you know what I do that brings the most people to Paper Beats World? I post about them on Pinterest. That draws more traffic than anything else. It upped my traffic so much that the year I started doing it, I doubled my views from the year before.
While I don’t believe in using social media I don’t like just because it will get traffic (There’s a reason I’m not on Facebook or Twitter) I do think you should try some things out. You might like the site more than you think at first. And you might find an audience ready and eager for what you have to offer.
Quality over quantity
When Paper Beats World started, I was writing three posts a week. It was exhausting. When I stopped, I had more time to focus on what I was posting. And my views went up. Because rather than blasting out posts, I was carefully putting out good work. Or, at least better work. One good post is always better than three meh ones.
Every time I change the style of the site, views take a hit
Occasionally I like to change up the style of the site. Use a different theme, change the font. And every time I do it, numbers drop. I’m not sure why, but the math maths.
Maybe it’s because people inherently dislike change. Maybe because the site looks different they can’t find their way around. Or maybe I make too many changes too fast and regular visitors find it unrecognizable. And I wish I could ask, but I assume the people who leave don’t come back. If you’re someone who left the site for a while after a style change but is back now, please let me know why in the comments. I am genuinely curious.
Don’t judge your numbers by last month, but last year
When I look at my stats for the month, I will sometimes be depressed if one month isn’t as good as the one before. But of course, that doesn’t make a lot of sense. People are spending more time online during certain parts of the year. When it’s nicer out, people want to touch grass, not their laptops.
My outlook got a lot better when I started comparing my numbers each month to that same month the year before. It also gave me a better sense of trends over time.
Pictures matter so much
I didn’t care much about my pictures when I started the site. I was writing, after all, not doing visual art. But when I wanted to post my work on social media, a graphic was needed. And it improved the overall feel of my site dramatically when I started taking that seriously. Rather than just throwing any old thing up if it kind of made sense.
Now I use a structured type of image, to convey the feeling of the post while still looking somewhat uniform. I hope most of you can spot one of my posts in your feed at once, based on the ripped paper title.
SEO makes no damn sense, but it works
I hate SEO. I hate it with every fiber of my being. I hate that if I use a header at the beginning of a new paragraph instead of just bolding it, more people find the page.
While some things about SEO make sense, some do not. Adding graphics helps your SEO. Writing longer posts. Linking to other sites. All of those things make your site more attractive to search engines. I wish I didn’t have to take any of that into consideration, but I do. And it’s, damn it, helped the traffic.
Every post is a new challenge, no matter how many you’ve written
You would think, after writing over a thousand posts for Paper Beats World, I’d have this down. But every time I sit down to write a blog post, it feels like I’ve never written one before.
When you think about it, though, this makes sense. No matter how many books I write, every one feels like the first. Every short story, every poem. Every time I commit words to the page, it feels like I have never done this before. It further feels like I cannot possibly do it again. Whatever muse I had has left me alone, and I am a dry old sock of a writer now with nothing clever to say.
Of course, that isn’t true. But it never gets less intimidating, the blank page. It never gets easier, you just get stronger.
Content has no expiration date
The most popular post so far this year is Three Creepy Podcasts I’ve Been Loving. I wrote that in September of 2019. That is a pre-covid post, and it has more popularity than anything I’ve written so far this year.
I should probably write an updated version of that.
The point is that you shouldn’t feel down if you write a post and it doesn’t get a lot of traction right away. There’s every chance that it’ll spark and go viral later.
Words are not milk to go bad. Words are not rocks to be washed away by the sea. Words are the sea, changing and returning over and over again. We still tell the story of Beowulf. We still read Shakespeare. We still read Rosemary’s Baby. It should be no surprise that blog posts written years ago will still get some attention.
Now, I’d love to hear from you. Let us know in the comments the best lessons you’ve learned about blogging. And don’t forget, everyone who likes this post and leaves a comment will be entered into today’s giveaway. Today, I’m giving away a copy of my Preptober Planner. I’ll announce the winner in tomorrow’s post.
Best of luck, and I’ll see you tomorrow.
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