We all know I am super proud of Paper Beats World. I love it to pieces and it is my home online.
I put a lot of work into making and maintaining PBW. I’ve been running it for about two and a half years now. It is, very much, the public face of my writing.
I’d like to take some time over the next few weeks to talk to you about creating your own author website. I hope it inspires you to make something you’re excited to share with the world.
Today, we’ll start with what to include on your Author’s website. This is going to depend entirely on what you want your site to do. But I think most of you want your site to do the same thing I want my site to do. Introduce people to my writing and show them where they can buy my books. Assuming you want the same, here are some things you should definitely include.
Yes, a large part of PBW is my blog. But it’s not the only part. It’s a place to begin, though. Posting blog posts does a ton of good for your writing. It introduces people to your voice, allows you to share part of you and maybe even teach people something. There’s no end to creative and awesome blog post ideas, which we’ll discuss further in a later post.
News about your writing
This is kind of a big one, obviously. You should be the first source of news for your writing. So readers should be able to find out about sales, new releases and events on your site.
I post short stories, extra content from books and behind the scenes information about my books. People who just read my books don’t get that content, only PBW followers. That gives your site value to fans who want more of your writing. (Yes, you should totally give some writing away for free on your site. More on that later.)
You don’t need to put your home address on here. I would highly advise against that, in fact. People are crazy as hell, you know. But you can put up your public social media links, or an email you don’t mind getting fan mail from. This helps readers who want to connect with you.
Links to buy books
This should be the biggest ‘well duh’ on the planet. If you have a book to sell, sell it on your Author Website! You don’t have to have a buy button if you don’t want. I just have a link to the Amazon page.
Check me out next week, when we’ll go a little further into creating your own author website.
Feel like I missed something that every author website should have? Let us know in the comments below.