Today’s wonderful cover art is by Gerd Altmann.
I hope you’re seeing this post right now. I mean, I always hope you see my posts. I’m a vain introvert. So I want you to see my work, but not talk to me about it IRL.
But if you often find my posts on Facebook or Instagram, I’m afraid I might have some bad news for you. You won’t find me there anymore. Over the weekend I deleted my Facebook and Instagram accounts and will no longer be on either of those platforms.
Sorry, not sorry.
There is only so much ignoring of hate and encouraging of life endangering lies I can take. And that’s all I’m going to say about that.
I told you all that to tell you this. Creators, influencers, business owners, lend me your eyes. You don’t have to be on every social media platform.
I mean it, you really don’t. You don’t have to be on any social media if you don’t want to be. Being on too many might hurt your brand. Here are four reasons why you might want to remove some platforms from your social media plan.
Different tools for different jobs
For those who aren’t super familiar with the different platforms, they all engage with people in different ways. Twitter is for sending short messages of under 240 characters. Pinterest is for sharing images and posts about how to do stuff.
Think about what you’re trying to do on a platform. Do you want to grow a following? Interact with people? Share information? Share videos or pictures?
Personally, I want to share information, have conversations with people and let people know information about my books. So I use Twitter. I also write a lot of posts about how to do stuff. So I use Pinterest. Use the platform that’s made to do what you need social media to do for you.
Your audience doesn’t go there
This one relies on you knowing who your audience is. And you really should know who your audience is. Where do they hang out online? What hashtags are they using? More importantly, where are they not? Because if the people you want to reach aren’t where you’re posting, they’re never going to see it.
Your mental health does matter
The world is a lot right now. Honestly, it sort of feels like every damn time I turn around there’s some other worse thing happening to us.
Step one of fixing things is realizing there’s a problem. So we can’t turn off the news. But we can take a break. We can control how we consume information. For some people, Twitter is going to be too much. I get that. So if it’s stressing you out to use social media, take a break from it. Focus on places that are more ideas and less news, like Pinterest. I love Pinterest. It’s like hanging out with a big group of people who just want to make cool shit.
I am all about Twitter, but I’m not glued to it. While I like to stay in the loop, I have specific times when I turn it off. When I’m at my day job, when I’m writing. When I’m cooking or eating a meal with my family. When I’m going to bed for sure.
What I’m saying is, mute your notifications. And if you’re never feeling good when you go on a platform, stop going. Your mental health is more important than anything but your physical health and safety.
More time for the platforms you actually like
Your time is finite. My time is finite. I don’t have time in my day to fuss with things I don’t want to do. Sorry. I’m turning thirty-four in a few days and I’m just over it. I don’t need to be on Ticktock, don’t want to follow people on Snapchat. I like Twitter. I like Pinterest. I like the social media platforms I only use privately. And I don’t have a huge amount of time to be spending on social media to start with. Do you?
So if I only have ten minutes to check my email and scroll through something, I’m sure as hell not going to spend that time somewhere I’m not happy and cut my time on places I want to be.
Social media is all about connecting with people. I love that I can chat with people all over the world. I love that I can find other people interested in the same things I love. Most of all, I love that my stories can reach out to touch people everywhere. And I’m just not going to be on any social media platform that I don’t love.
You shouldn’t be either.